This is the 8th part in my series “One Hour With Teri Gault”, the result of a fantastic telephone interview with Teri, the founder and CEO of The Grocery Game and TeriToday.com.
Disclaimer: Please note that I did not use a voice recorder for this conversation, so all of the answers are paraphrased from memory and very detailed notes, not direct quotes.
From what I can tell, The Rules vary based on each franchisee. They all have different suggestions for coupon organization systems and successful shopping with coupons. Some lists have coupons that repeat and others don’t. Have you considered recommending one method over another?
The Rules actually don’t change based on franchisee. They are developed by our Research and Development department based on store policies, marketing and sales cycles. Some lists don’t repeat coupons because those stores’ sales cycles don’t repeat great deals on those items often enough to make repeat coupons a worthwhile for our subscribers. So, The Rules templates are always written with getting the best deals for our subscribers in mind.
I can honestly say that The Grocery Game has a LOT more going on in the background than I ever guessed. Whatever they’re doing, it is certainly working.
Do you shop with different methods at one store over another? How do they vary?
***If you sign up for The Grocery Game, give me a hand and tell them 
sent you.
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